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How to create content that Google ranks you for. Seriously.

So you blog all of the time. Maybe you're starting to monetize your blog. Great. I have bad news. Ready to hear it? No one’s reading your post. Yes, that post you care deeply about. The one you spent days thinking about writing. The one you waited forever and pressed publish with one hand over your eyes because you were nervous and loved it so much. It was your baby. 

I want to be nothing if not honest. No one saw that post. And, think about it, what’s the point in spending all that time if no one’s going to find it? 

I understand. Each post is your baby. You care deeply. You want folks to see it. I’ve written posts that embarrassed me because of the little amount of page views. Then, I’ve had posts that have done pretty well. Here’s the thing: I don’t doubt for a second that you have great content. You’ve spent time polishing that content. And, you know what you’re talking about. 

But, the truth is, for most posts you publish, maybe your spouse or mom reads it. Actually, they’re busy. They aren’t reading your posts either. I said I’d be honest! : ) 

All things in balance, the posts where I’m intentional about creating content with these seven things in mind—the stuff Google will rank you for—has the best chance of getting the most eyeballs on it—both now and long term. 

Here are seven (7) ideas for how to create content that Google ranks you for:

#1 Don’t start with what you want to talk about.

This is a tough one for me. I often think to myself that I have great ideas of what others need to know. But, it always amazes me to see what comes back from them when you ask. For a great mix on doing this well, start by asking your current audience. 

First, start with your followers’ problem. How can you know your followers’ problems? You simply need to ask. Create a simple survey. We’ve talked about some parameters around a survey in how to monetize your blog. Here’s the point: can you clearly articulate your followers’ problem and do you have the resources to help solve those problems? 

Not sure where to start with all of your followers’ problems? Make a list and prioritize the list. Consider organizing the issues or questions into buckets based on how many people share the same problem or category of issues.

#2 Be human.

Use natural language in your content. For example, when trying to use keywords, be sure you’re speaking like a follower would speak. People don’t think like robots, so be sure to ask questions and speak common language your followers would type in search.

Here’s one example: notice in this blog post, I could have titled the post “Google’s Blog SEO Strategy & Algorithms”. Guard against this type of robotic speech. Instead, focus more on how you would talk when searching. You would type something closer to “How to Create Content that Google Ranks You For” or something similar that’s more intuitive to how you would naturally ask the question.  

Now, let’s talk about writing content specifically as it relates to creating content for ranking purposes. Here are a few of the key ideas you should consider as you write content to get ranked for.

#3 Be clear.

Make your content clear, simple, and accurate to what you say you are offering. Always try to use less words instead of more. Think your post is wordy. Then it is. Cut words. 

#4 Use keywords but don’t go crazy.

You can go overboard here. Be careful not to overstuff keywords. Google will know! Make sure they fit what you’re talking about. Again, be as human as possible here!

#5 Your meta description matters.

This snippet shows up in search. Resist the urge to copy and paste the title here. Do a bit of work to make the idea and goal of the post stand out in a few punchy words. 

#6 Don’t forget your images.

Most bloggers overlook this. You’re done with the writing. So, you think you’re done with the post. You’re not. Many searchers will find your post because of the image you use—if it’s optimized. Be sure the file name of your image includes the keyword or phrase of your post. And, depending on what marketing tools you’re using, be sure not to forget the alt image text of your image.    

#7 Consider your posting rhythm.

It doesn't matter the size of your digital community, you need a content-publishing rhythm that works for you and your content. It may be weekly, every other week, monthly—and here's the thing—stick to it. The goal here is more about your frequency than volume of posts. 

Don’t set a standard you can’t keep up with. Readers will follow your lead, but don’t make it difficult to follow you because your posting doesn’t have a rhythm. 

Protip: Don’t write from a blank slate. Try and stay ahead of your posting schedule by at least three to four posts. You can always change up posting based on timing or culture or news. But, I’ve found it’s better to have ideas in the hopper so you avoid the blank white empty space of a blog post. 

Now, there are more than seven things to consider in ranking for Google. But, these are a few of the key ideas you should be aware of and start with as you write great content.

 

5 ways to monetize your community

Need help monetizing your community?

You want to have a significant impact on the world AND generate revenue. In order to do that you need valuable resources and a means to deliver those great resources. Download the free eBook: 5 ways to monetize your community.

 

About the author: Will Rogers is the Founder and CEO of CauseMachine. Will’s career has been spent leading organizations and helping to mobilize communities to shared vision. He has served in various leadership roles to build community engagement and movements teaching him valuable hands on skills and experience. Will has developed business and community engagement strategies for dozens of organizations in nearly 50 countries. He and his wife have two sons and now live in Kentucky after two decades in Colorado.


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How to create a website in 10 steps.

When it comes to knowing how to create a website, there’s a lot of information out there. Some good. Some bad. Some just plain ugly. I’m going to give you ten (10) steps for how to create a website that are tried and true. I know, because I’ve tried them and found them to be true! Here we go...

Step #1: Brainstorm 

Start by thinking about all the things you want to want to put into your website. Do NOT. I repeat: DO NOT start building your website in some software. Hold your horses. You’re just putting down ideas at this first stage. We’ll get there soon. But you can’t rush this step. It’s critical you start with a plan which starts by knowing what all you want to put into your site. 

Step #2: Refine 

With your long list from step one, it’s time you focus on the items that matter to others, will generate sales, and—listen to me—not focus on needless information you want to share about yourself. That sounds mean—but it happens. 

It’s important to stop and ask what your community and followers need at this stage. This will help you hone your list from step one a great deal. You might think it’s important to share your vision, your history, your experience, and many other things about yourself. But, more often than not, those things don’t generate business. 

Protip: Cut most of the ideas from step one that revolves around you. Keep the ideas from step one that revolves around helping others.

Step #3: Collect Examples 

Take a look at other websites in your industry, and other industries as well, to determine some of the things you like (and don’t like). This is a never-ending process. But, to get started, here are a few ways to keep track of what you like and what you don’t: 

  • Capture screenshots—keep a folder on your phone or where you browse online and screenshot things that inspire you. The point here is to keep ideas in one place for reference. You’ll want to access these things later.
  • Make a browser favorites list. If you like more than just an image from a site—keep a list of sites bookmarked for constant inspiration.

What elements do you like from each of these sites? Keep notes and links to these ideas somewhere. Perhaps it’s a tool like Evernote or another platform, but again, you’ll want to have a running list of inspiration—things you can start on soon—and be able to keep longer-term ideas. 

Step #4: Structure your Site 

Every site needs an overall layout plan, it’s like your site blueprint. It’s your plan for what you’ll have on your site and where those things will live on your site. 

For example, start with your main navigation: Where do your key navigation buttons lead? To your landing pages? Your blog? Your products? Your methodology? You get the idea. 

Map out direct pages from your key navigation and other hidden pages. What pages do you need to communicate your vision? This step is where you’ll want to hammer these things out.

Step #5: Sketch it out 

This is often known as wireframing your website. Get some paper, the trusty whiteboard, or your iPad pencil, and sketch out your key pages. Start with a list of all the things you want on a page. 

Make a small sketch of each of those items. Then, it’s time to prioritize the order all of these items would go in. Finally, make a final sketch of the full page now that you’ve thought it out from every angle.

Step #6: Call to Action 

Make sure you have clear calls to action throughout your website. These are often referred to as CTA’s. Don't miss having CTA's to help monetize your website as well. From every place on your site, you’ll want to help point or pull people to the next step. 

Here are a few thoughts related to call-to-action best practices to keep in mind: 

  • Keep one CTA consistent per page
  • Repeat CTA multiple times per page
  • Make your CTA’s easy to understand (and their offer appealing)
  • Make sure to have a call to action that’s making the sale and another that’s giving something away to let them get to know you better.  

Step #7: Design Your Site 

Now, it’s time to begin building your website…told you we would get back to this! Happened sooner than you thought, right! 

With this step, here are a few things to keep in mind: 

  • Learn how to use your website builder software
  • Consider hiring a professional designer
  • Leverage tools like page templates and Unsplash images
  • Leverage the work you did in your wireframes (just bring it to life now on your actual website)

Step #8: Launch your Site 

With these steps completed, it’s time to launch your site. Yes, it’s time. You won’t feel ready. That feeling means it’s time to launch! : ) It’s a simple click of a button but it sure might feel like a lot more. 

Here’s the thing: launch your page (even if you still have things you want to do)—it’s best to simply get your site out there. Remember, you can always improve your site. But, you have to launch it first! 

Ask for feedback and testing from a few people after you’ve launched. This is another step that should happen continually. But, it’s good to gauge what others think at this step. Of course, you’ll want to carefully review your site and look for typos, broken links, bad images, and so on. But, at this step, you’ve looked at your site for so long, it’ll help to have new eyes review it for these errors. 

Step #9: Track Engagement 

Now that your site is live, let’s track engagement for how people are using the site. Now, you don’t have to freak out at this step. Don’t overcomplicate it. 

The simplest tool for tracking visitors is Google Analytics. With a few steps, you can embed tracking on your site and start capturing a few key things like:

  • How much time people are on your site
  • Most and least popular pages
  • Where people are dropping off your site

In a short time, you can be creating content that Google will start ranking you for. You got this!

Step #10: Rules of Engagement 

There are a few rules of engagement to keep in mind when it comes to creating a website and getting more followers. Here are just a few to add to your checklist: 

  • Repeat your Call to Action often
  • Focus on what the person needs (and not what you want to tell them)
  • Focus on a single message per page
  • Make certain site works well on a desktop and mobile

If you do all of these steps and make time to review and improve these items, you’re well on your way to not only have created a website but owning a website that is helpful and thriving—fulfilling its intended goals. 

 

5 ways to monetize your communityNeed more help taking your community digital?

You want to have a dynamic and multi-dimensional community that thrives. In order to do that, you need a strategy of both online and offline engagement. This guide will help you think through your approach to engaging a virtual community. Download the free eBook: How to Take Your Community Digital.

 

About the author: Will Rogers is the Founder and CEO of CauseMachine. Will’s career has been spent leading organizations and helping to mobilize communities to a shared vision. He has served in various leadership roles to build community engagement and movements teaching him valuable hands-on skills and experience. Will has developed business and community engagement strategies for dozens of organizations in nearly 50 countries. He and his wife have two sons and now live in Kentucky after two decades in Colorado.


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