How to create content that Google ranks you for. Seriously.

  1. Share
0 0

So you blog all of the time. Maybe you're starting to monetize your blog. Great. I have bad news. Ready to hear it? No one’s reading your post. Yes, that post you care deeply about. The one you spent days thinking about writing. The one you waited forever and pressed publish with one hand over your eyes because you were nervous and loved it so much. It was your baby. 

I want to be nothing if not honest. No one saw that post. And, think about it, what’s the point in spending all that time if no one’s going to find it? 

I understand. Each post is your baby. You care deeply. You want folks to see it. I’ve written posts that embarrassed me because of the little amount of page views. Then, I’ve had posts that have done pretty well. Here’s the thing: I don’t doubt for a second that you have great content. You’ve spent time polishing that content. And, you know what you’re talking about. 

But, the truth is, for most posts you publish, maybe your spouse or mom reads it. Actually, they’re busy. They aren’t reading your posts either. I said I’d be honest! : ) 

All things in balance, the posts where I’m intentional about creating content with these seven things in mind—the stuff Google will rank you for—has the best chance of getting the most eyeballs on it—both now and long term. 

Here are seven (7) ideas for how to create content that Google ranks you for:

#1 Don’t start with what you want to talk about.

This is a tough one for me. I often think to myself that I have great ideas of what others need to know. But, it always amazes me to see what comes back from them when you ask. For a great mix on doing this well, start by asking your current audience. 

First, start with your followers’ problem. How can you know your followers’ problems? You simply need to ask. Create a simple survey. We’ve talked about some parameters around a survey in how to monetize your blog. Here’s the point: can you clearly articulate your followers’ problem and do you have the resources to help solve those problems? 

Not sure where to start with all of your followers’ problems? Make a list and prioritize the list. Consider organizing the issues or questions into buckets based on how many people share the same problem or category of issues.

#2 Be human.

Use natural language in your content. For example, when trying to use keywords, be sure you’re speaking like a follower would speak. People don’t think like robots, so be sure to ask questions and speak common language your followers would type in search.

Here’s one example: notice in this blog post, I could have titled the post “Google’s Blog SEO Strategy & Algorithms”. Guard against this type of robotic speech. Instead, focus more on how you would talk when searching. You would type something closer to “How to Create Content that Google Ranks You For” or something similar that’s more intuitive to how you would naturally ask the question.  

Now, let’s talk about writing content specifically as it relates to creating content for ranking purposes. Here are a few of the key ideas you should consider as you write content to get ranked for.

#3 Be clear.

Make your content clear, simple, and accurate to what you say you are offering. Always try to use less words instead of more. Think your post is wordy. Then it is. Cut words. 

#4 Use keywords but don’t go crazy.

You can go overboard here. Be careful not to overstuff keywords. Google will know! Make sure they fit what you’re talking about. Again, be as human as possible here!

#5 Your meta description matters.

This snippet shows up in search. Resist the urge to copy and paste the title here. Do a bit of work to make the idea and goal of the post stand out in a few punchy words. 

#6 Don’t forget your images.

Most bloggers overlook this. You’re done with the writing. So, you think you’re done with the post. You’re not. Many searchers will find your post because of the image you use—if it’s optimized. Be sure the file name of your image includes the keyword or phrase of your post. And, depending on what marketing tools you’re using, be sure not to forget the alt image text of your image.    

#7 Consider your posting rhythm.

It doesn't matter the size of your digital community, you need a content-publishing rhythm that works for you and your content. It may be weekly, every other week, monthly—and here's the thing—stick to it. The goal here is more about your frequency than volume of posts. 

Don’t set a standard you can’t keep up with. Readers will follow your lead, but don’t make it difficult to follow you because your posting doesn’t have a rhythm. 

Protip: Don’t write from a blank slate. Try and stay ahead of your posting schedule by at least three to four posts. You can always change up posting based on timing or culture or news. But, I’ve found it’s better to have ideas in the hopper so you avoid the blank white empty space of a blog post. 

Now, there are more than seven things to consider in ranking for Google. But, these are a few of the key ideas you should be aware of and start with as you write great content.


5 ways to monetize your community

Need help monetizing your community?

You want to have a significant impact on the world AND generate revenue. In order to do that you need valuable resources and a means to deliver those great resources. Download the free eBook: 5 ways to monetize your community.


About the author: Will Rogers is the Founder and CEO of CauseMachine. Will’s career has been spent leading organizations and helping to mobilize communities to shared vision. He has served in various leadership roles to build community engagement and movements teaching him valuable hands on skills and experience. Will has developed business and community engagement strategies for dozens of organizations in nearly 50 countries. He and his wife have two sons and now live in Kentucky after two decades in Colorado.


To leave a comment, login or sign up.

Related Content

5 Best Online Course Platforms to Grow Revenue
Let’s start with a hypothetical. Say you’ve got some skills in an in-demand field—mad chops, like, so good it’s almost scary! Naturally, other people want them, too, and with the right online course platform, you can create and sell your own brilliant ideas.  That’s great! Since 2020 made virtual collaboration the norm, it’s easier than ever to share your knowledge with a global community… and get paid to do it. Your timing is perfect, but after a quick scan of the options, you’ve got a question.   How do I decide on the best online course platform for me? To be honest, there are dozens of platforms out there, all serving a different need. Some are geared more toward creatives, while others offer amazing marketing tools. Some are endlessly customizable, while others use templates to get you up and running quick. Some let you control the data in your community.  Your plan to spread knowledge (and monetize your mad skills) will have to wait, at least until you figure out where to host this game-changing course.  We’ve done the digging and picked out five gems from the heap—quite possibly the best online course platforms out there today. Then we broke them down so they’re easier to choose from, and the results are in.  5 online course platform options that serve a unique purpose.   1. Teachable Teachable is widely considered one of the best online course platforms for beginners, since it has loads options to help first timers get started. You can build out simple courses with quick, pre-set template options and tips to get the most out of the program. And you also get access to student information, making marketing that much easier. But while it’s great for startups, you might want something more once you grow.     2. LearnDash  Next up is LearnDash, a learning platform that comes with one big advantage: It works with your existing WordPress website. That’s right, if you are one of the millions of people already hosting a website on WordPress, you can plug LearnDash right in. That does streamline things, but it also comes at a cost – you’ll need a bit of technical know-how to keep it running smoothly, in comparison to some other options.     3. Mighty Networks Maybe the key to your success is a thriving, interactive community, one where you stay in constant contact with your members. Count Mighty Networks as a possible solution. You can use your existing social media following to build a network of potential students, and with live-streaming video uploads, your content will keep them engaged. When done right, your course could feel more like a social platform than school.     4. Skillshare  But what if the course you’re hoping to teach is in a creative field? Something like comic-book writing or… quilting… advanced finger painting? If that’s the case, you might want to check out Skillshare. With simple courses based on video lessons and projects to apply those lessons, it’s especially adept in creative fields. But, if the skill you’d like to share is more technical, you may need to look elsewhere.     5. Cause Machine Enter Cause Machine, a purpose-built, all-in-one option. While other platforms can make it hard to centralize your digital footprint, Cause Machine is set up to do just that. Your website, podcast, events manager and online courses? They can all be in the same place. Members can interact with each other and take classes as a group, creating a more personal, engaged atmosphere, and whether your class is rooted in creative whimsy or hardcore data, you’re all set. Best of all, there’s no technical expertise required, and analytics are included, so it can grow as your business does. Check out some key features below: Robust Event Management & Registration Sell Online Video eCourses Members-Only Original Content  Connect With Other Subscribers  Take Classes Together   In short, picking the best online course platform for you is an important decision, but it doesn’t have to be a chore.    Cause Machine Solutions Here at Cause Machine, we help organizations solve complex community engagement problems/questions.  We use these disciplines of innovation ourselves in our own development process and have helped lead many organizations through their own process of innovation discovery.  Leveraging the Cause Machine platform for engaging your community helps you be confident that the foundations of this platform are built on time-tested best practices of great processes like innovation and design thinking.  Schedule a FREE demo today!    
9 Best WordPress Alternatives for Building a Website
When it launched in 2003, Wordpress sparked something close to a digital revolution. Suddenly, almost anyone could make a professional-grade website packed full of high-quality content, and it now dominates the market. Believe it or not, about 43 percent of all websites currently run on Wordpress1, making it the most popular website builder in the world. But it’s not the only option. And if you’re about to take the plunge, you should ask yourself:   What kind of WordPress alternatives are out there? It’s true that Wordpress is a powerful tool, with things like drag-and-drop block editing, thousands of themes and countless plug-ins to choose from, but it can also get complex pretty quickly. Perhaps the plug-ins you’ve chosen are not compatible with each other… that happens. Or maybe you’re not up for the hassle of managing your own web hosting, with security and updates and all the rest. Luckily, many WordPress alternatives exist. Some offer a simple approach, while others are extra flexible. Some emphasis e-commerce, while others are great for blogging. You just need to know what's right for you.  We’ve scoured the internet to compile a list of the 9 best WordPress alternatives for building a website, with hopes of giving you a fuller picture of the options.   1. Wix Wix is probably the best-known Wordpress alternative, and there’s good reason for that. If you’re looking to keep things simple, Wix is great for building basic websites with a similar drag-and-drop model to Wordpress, but a more streamlined list of plug-in options to choose from.    2. Next up we have, which excels in a few areas where Wordpress does not – right out of the box. While WordPress needs some customization before you can start selling goods and services, comes ready-to-go with e-commerce capability. Good news if you need to set up shop.   3. Shopify Then we have Shopify, and just by the name you can tell – it’s built for e-commerce. Shopify is one of the best Wordpress alternatives if you need a digital storefront, and with great-looking templates, payment option tools and 24/7 tech support, you get a professional feel without much heavy lifting.   4. Drupal As far as rivals to Wordpress, Drupal is most popular with bigger organizations. If you’re looking to create a website with complex, one of a kind content at enterprise scale, Drupal is almost endlessly customizable, and highly adaptive. The drawback is you’ll need some technical know-how to set it up.   5. Squarespace Squarespace is a great Wordpress alternative with a little something for everyone. Whether you’re building your first site for a new small business, or you’re a creative looking to showcase your work, it has a familiar drag-and-drop feel, and templates that often look better than the competition.   6. Hubspot Searching for a high-tech solution? Hubspot’s CMS Hub is a powerful content management system – and its main draw is a fully-hosted platform, meaning it can handle all that pesky back-end maintenance on its own. Plus, with automated marketing tools and killer analytics, you get a lot of bang for your buck.   7. Ghost Not all websites are intended to sell stuff – some are just there to deliver fantastic content – and if you are a writer of any kind, Ghost might be the way to go. With powerful SEO and publishing tools built right in, plus things like an RSS feed builder and full-picture editor, this is a great choice for creatives.     8. is a good choice for Wordpress alternatives that don’t break the bank – or take over your life. Relatively inexpensive and easy, users can start by choosing from a list of templates. Or, with the added ability to make your own design, this option can also help you create a truly unique brand experience.     9. Medium Another example in the world of Wordpress alternatives is Medium. Perfect for publishing text, you’ve probably read a column written by a celebrity on Medium in the past – even if you didn’t know it. It’s not as endlessly customizable as some of the others. But it’s clean looking if the written word is your thing.   In the end, this is still just a fraction of the website-building options out there, and it might sound like a lot to think about. Whether you just need a website or if you're looking to give your community a home, it’s a decision you can’t afford to sleepwalk into. Take the time to decide what works for you.   Get Started With Cause Machine Starting with a community engagement strategy is the secret to building a successful platform in the long term. Cause Machine helps customers build the plan of engaging a community well and then begin mapping out the technology to help support that strategy. We’re certain that you’ll find some great resources and powerful tools in Cause Machine to better engage your community. Learn how it can work for you here.