Your Digital Epicenter

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We have talked about the Digital Engagement ecosystem at various other points.  Your digital epicenter and ecosystem are part of the same model.  Your ecosystem is a combination of all your digital initiatives.  Your epicenter is your leading initiative.  

For example, your ecosystem could include social media, website, mobile app, e-courses, webinars, virtual events, metaverse environments, and plenty more. At any given time, one of these should be your “leading horse”.  

Alright, so let’s take a step back before identifying a digital epicenter because it’s actually about more than the delivery method… it’s about what’s driving your delivery methods.  

Most organizations or individuals have one specific area of key talent or interest.  That might be writing, speaking, hosting events, training, etc.  That key talent is what should be driving your digital epicenter more than anything.  Don’t try to force yourself into a box of delivery and content creation that isn’t you… start with what feels natural.  If you are a teacher… teach.  If you are a writer… write.  

It’s intuitive, but people who are core talented at teaching should be leveraging things like e-courses and blogs.  People who are core talented at hosting and pulling knowledge together should be leveraging events and aggregated thought leadership content.  

Another way to think about this is to look at your digital engagement ecosystem model and ask yourself… what feeds this machine?  Is it a single person’s content?  Is it a core event?  Is it a regular gathering of people?  

As you continue to explore both your digital engagement ecosystem and epicenter, sketch out your model and keep refining this.  


Cause Machine Solutions

The Cause Machine platform provides a backbone for your epicenter and allows you to configure the platform to focus on your strengths.  The platform allows you to engage in a few or multiple engagement points - giving you flexibility and the opportunity to explore new delivery methods.  Cause Machine is designed to work with your flow and focus.   Schedule a demo today!  

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