From Digital to Physical

0 0

One of the core tenets I share over and over about digital engagement is the desperate need and drive that all things digital should drive people to something physical.   

I believe society has bought the lie… hook, line, and sinker… that social media will help draw us closer together as individuals and create better communities.  That very well may have been one of the original intents and it may even be a derivative of what we experience in social media.  But we’ve seen far more of an increase in jealousy, comparison, materialism, isolation, false security, and many other attributes that we don’t like about ourselves.  

This is why it’s important for anyone who leads a social community or digital engagement to always keep in front of them the deep need for all digital to drive to physical.  

I believe that we are all hard-wired for community and relationships with one another.  And while technology can make some great connections and provide great experiences, nothing can replace physical interaction and presence with other people.  This is most obvious when we are hurting and in need of a friend to process life.  No amount of social posts will replace being with someone who loves you and cares for you.  

Let’s make this more practical… how do you lead people from the digital space to something more relational and physical?

  • Virtual Events - guide people to personal connections with other people of similar interests with a nudge to connect in person.  

  • Virtual Events - guide people to joining groups in their area to keep process but also to see they are not alone.  

  • eCourses - encourage people to take courses as a cohort and go through in person with others.  

  • Online Groups - guide people from virtual groups and discussions to in-person events and gatherings.  

  • Blog & Content - encourage practical engagement with your content in a manner that connects people in person.

  • Membership Platforms - guide people to connect with others who are like-minded to meet in person and build sub-tribes.  

Be creative and have fun exploring how you can help guide people from digital to virtual.  You have a responsibility to make this part of your ethos.  

Okay, so yes, why am I talking so much about this concept in a discussion that’s primarily about digital engagement?  I write this because, for any digital engagement strategy to be successful, it must lead to relational connections.  And I would argue those relational connections should be physical (face to face).  The strongest digital communities and digital strategies keep this tension in place and guide people well in both.  May I encourage you to do the same as you build your digital engagement strategy.  


Cause Machine Solutions

The Cause Machine platform provides various modules and tools to provide digital engagement touchpoints (memberships, groups, events, and more).  The platform stands apart in how it uniquely connects two people in a community based on like-minded interests.  These connections help make a large community small and help create great relationship connections. Schedule a demo today! 


Community tags

This content has 0 tags that match your profile.

Digital Engagement Foundations


To leave a comment, login or sign up.

Related Content

7 Digital Funnel Tools
So first off… what’s a digital funnel?  Basically, it’s the same concept of a marketing funnel just focusing on the context of digital resources.  This is how you are leveraging digital resources to guide people into a specific experience or towards a certain goal.   And yes… you need a digital funnel!  Digital funnels take time to map out and configure but these can work very hard for you as you engage more members and potential members.  Let’s spend some time talking about pieces of your digital funnel and then explore how to order these in a sequence that’s beneficial.     Goal #1 - Give more people exposure to you and the great things you are doing. Goal #2 - Guide people into a deeper relationship with your community.   DIGITAL FUNNEL POTENTIAL COMPONENTS Social Media - being present in the world of social media for people to learn about you and make some first steps of connections.   Paid Social Advertising - similar to general social media but this ads the dynamic of paying for ads so more people have visibility on your community. Website - your online storefront to help people get to know you and what you have to offer - a simple place to cast your vision. Lead Generators - key assets that people can explore, download, and get to know you better as they explore your unique value proposition. Calendaring Tools - means for people to schedule a time to meet with you and learn more about what you have to offer.   Webinars and Videos - events or evergreen content available for people to gain a better understanding of you and your community.   Drip Email Campaigns - automations that help guide new people into a better experience with you by slowly “dripping” them content and value.   Remember the most basic map for how you are guiding people: Public > Free > Paid.  This is your most basic funnel or pathway and digital assets are designed to help facilitate that at every step.  Digital tools help move this process forward and automate certain stages.  Of course, our end goal is always to bring people into relationships and personal connections with each other but these digital tools help us archive a greater scale of meaningful connections.     BUILDING YOUR DIGITAL FUNNEL Assessment - assess what you currently have and what you need Brainstorm - dream about what you could potentially do Research - explore the tools that can help you make this happen Recruit - find the right people to help make things happen Create - build your content and digital resources Configure - get things set up on the various tools Launch - press the “on” button and let things start working Review - track what’s happening, working, or not Adjust - refine your process as you learn about what’s working or not   You will be amazed at how well these simple ideas and steps will work for you.  The most difficult part is the discipline and time to get these created… but you’ll be thankful once it’s all done.  And don’t forget to have fun while you build all of this!   Cause Machine Solutions Cause Machine can be a critical part of your digital funnel - both in early introductions to new people and the place to hang out once they join your community.  Cause Machine has tools to help you build your website, create and host lead generators, customize sales landing pages, automate email sequences, welcome people well into a new community, and more.  Schedule a demo today!
Nurturing Leads
First, let’s quickly define these two words… Nurture: taking care of someone Leads: New people exploring what you have to offer My goal here is to unpack how you can better engage your leads and walk with them to see greater engagement in your community.  This all starts with an attitude, a perspective, and an approach.  And it all comes back to being a guide.  The most significant way you can nurture people in your community is to serve them well as their guide. When you think of parental nurturing you think of someone taking care of a child for many years, showing them the way, and helping them mature into adulthood.  That’s exactly what you’re doing here - guiding people, walking with them, and helping them mature to where they can be guiding others.   But let’s talk specifically about lead nurturing.  First, you need to have mechanisms to attract and capture leads.  Leads can come in many different forms - let’s unpack a few.  There are SO MANY ideas for lead generation so be creative and come up with your own unique idea.   eBook - a free short book that captures the attention of someone exploring what you have to offer (just make certain it actually provides value) Courses - similar to an ebook… make that content available in a free short e-course for someone to subscribe to.  Worksheets - create simple worksheets that help make workflow and life easier on your potential audience. Host a Webinar - host events that provide meaningful content and coaching for free as a means to generate interest.   Free Trials - offer a free trial to something to give someone a chance to come in and “kick the tires”. Discounts - offer discounts to one of your events or one of your resources to generate engagement.   Refer a Friend - ask people in your community to refer someone else who might fit well in your collective vision. Live Chat - offer live chat or a live chatbot that would capture someone’s email address to engage in the chat. Schedule a Meeting - leverage tools like Calendly to have the means to schedule a meeting with you Solve Problems - this is more philosophical, but focus your lead generators on solving the problems of your potential audience.     Now that you have a lead generator or two created, let’s talk about what to do with those leads and focus on the nurturing part.  Here are some general rules of engagement. Stay Value Focused - it might feel like it’s the time to pounce and “close the deal” but they are still checking you out.  Stay focused on the lead generator’s value, the problem it’s trying to solve for them, and additional thoughts on its content.   Automate - when possible… automate.  Leverage tools like MailChimp, HubSpot, or ActiveCampaign to spin up an email drip campaign to kick out a series of emails (4-6 is reasonable).   Text + Video - remember everyone is wired differently so consider leveraging both text and video when you create email drip campaigns. Make it Personal - while you are leveraging automations, also do what’s possible to make it personal.  Next Step - always have something that’s guiding the person to what their next step might be… a Lead Generator is just a step in the process so don’t miss the clarity on where you’re taking people next.      Don’t overthink all of this.  It’s enough work simply to put together your plan.  Here’s a quick checklist when getting started. Brainstorm Ideas Create a Lead Generator Make the Lead Generator look nice and branded Setup the Lead Generator Create a Drip Campaign Turn it all ON Tweak as needed   Cause Machine Solutions Nurturing members is part of our DNA at Cause Machine.  We believe each community has a responsibility to carefully guide their members to a better state and that often begins with how you nurture leads.  Cause Machine has various “trigger” tools to help nurture new leads in your community so you can have the technology working for you.  Explore more ways how Cause Machine can help you nurture your leads.  Schedule a demo today!