Will Rogers

by Will Rogers


5 Reasons to Refine Your Community Engagement Strategy

So why do we innovate?

I believe we innovate because it’s part of our design and in some ways, why we were created.  Now, I don’t know where you land on the origin of man, but I believe there is an undeniable divine imprint on all of us.  And that divine imprint is from a Creator who has instilled the same characteristics in each of us.  That’s my reason for believing we should all create and innovate.  What’s yours?  We all need our reasons for why we exist and why we engage as we do.  


1. We innovate to make things better

There is nothing around us that couldn’t use to be bettered in some way.  Regardless if you see yourself as a creative or innovative person, we all believe and see that things have this mandate to get better as time moves along… health, healthcare, technology, mechanics, transportation, and so much more.  Innovation helps make things better and creates an intentional process and/or time to seek to make things better.


2. We innovate to try new things

Many times innovations fail… that’s okay.  It’s the trial and effort that count the most.  Innovation is a means to try new things, test them, adjust, and retest.  Have you seen any of the stories of SpaceX and how they built rockets?  While Boeing was spending multiple times the expense of SpaceX to run computer simulations, SpaceX was testing real rockets over and over… with many failures.  In the end, SpaceX created the rocket faster, spent less money, and sent people to space.  Innovation is all about trying new things.


3. We innovate because it’s a burn within us

There’s a burn within almost all of us to innovate, try new things, or at least, consume new things.  Yes, there’s that whole bell curve of product consumption, but for the most part, most people have a burn within them for “the new”.  That burn is just part of who we are and part of what sets humans apart… the sleepless nights spent thinking about what could be.  This is true of products, experiences, programs, and much more.


4. We innovate because things become stale

Let’s face it… things get old.  They always do.  It’s like gravity… as soon as something is created, it’s getting old.  I heard something say one time about technology if you wait to launch until it’s perfect you’ve launched too late.  It’s true… and we need to be focused well on how and when to cycle out the old and bring in the new.  Now, a caveat here, is that make sure that the foundational principles remain the same… it’s the methodologies that change.  Read more about this principle here.


5. We innovate because it allows us to work together

Innovation is a collective/collaborative process that allows us to work together to build better solutions.  Innovation brings us together and allows us giftings to sing in harmony with each other to see a solution created that no individual could create on their own.  It’s a magical way to see a group bond together around a common goal and challenge.  


There are countless reasons why we innovate.  What are your reasons?

Cause Machine Solutions

Innovation is in our DNA at Cause Machine.  We are continually refining our platform and working to design innovative solutions for you and your community engagement.  Schedule a demo today!


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