11 Best Member Engagement Strategies

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Brand loyalty is at an all-time low, and with about 1 in 5 consumers saying their expectations have “completely changed” – it’s not always easy to know how to deliver. That's why a member-based approach could completely change the way you invite customers/subscribers/followers etc. into your story.

It’s no longer enough to focus on just price and quality, thinking you can hook a customer once and keep them forever. Businesses have to keep winning customers over. That's a membership-based experience that serves as the cornerstone of your brand experience. A way for your most loyal customers, followers, and subscribers to get the best, most personalized experience.

Members who interact with your organization are more engaged customers and supporters. Members who are more engaged find value in that back-and-forth relationship. And when you find value in a relationship, you are more likely to keep it going. 


How to Get Member Engagement Right

Doing this right can mean the difference between success and failure. As important as it is, it doesn’t have to be hard. It’s all about finding ways for customers/followers/subscribers etc. to get involved – the more value-driven, the better. That could include digital tools like a great membership website, email marketing strategy, social media engagement, real-life events, and many more. 

It mostly boils down to building strong customer engagement relationships and keeping their attention. Engagement needs to take place throughout the customer journey, not just in the beginning, and when it’s done right it’s not a gimmick. You can add real value to your members’ lives – which if you think about it, is deep down the point of a membership organization anyway.  


11 Membership Engagement Strategies

The thing is, there are literally hundreds – maybe thousands – of suggestions on how to maximize member engagement. Some are more helpful than others, and to a certain extent, each organization will need to tailor their approach to the situation. But, we can help get those custom solutions started. 

1. Build Your Community

Community drives everything. People need it. for your organization, it should come as no surprise, then: when you give people community, they become more than just customers/members/followers – they become believers.


2. Onboarding Perks

The best place to start practicing membership engagement is at the beginning. As soon as someone signs up, let them know they are valued. Make them excited to join. Offer a small gift or perk, right away.


3. Smart TouchPoints

Modern membership organizations need multiple channels of connection with their members. It can’t just be email or in-person interaction. Build a presence on Twitter, Facebook, Instagram, Snapchat, and Reddit – anywhere your people are.


4. Push Notifications/Clear Communication

Studies have shown that creating a mobile app can help a business – but they also show almost half of all apps are deleted within a month. If users have push notifications enabled, they are significantly less likely to uninstall your app, so “push” for that. If you can't make an app, clear SMS and email marketing strategies can keep your members engaged. 


5. Make It Personal

In today’s world of automated everything, it’s more and more rare for customers/members to feel like they are actually interacting with a real person, in a real conversation. Personalizing your communications can help strike that human-to-human nerve.


6. Cancel the Cancellation

Some percentage of members will always leave, but when they do, you can reach out (without being pushy) and see if they can be swayed to stay. It dovetails with making things personal, and at the very least, you can learn ways to improve service.


7. Drive Customer Informed Value

Sometimes member engagement comes down to reminding members why they are involved. After the excitement of joining wears off, reach out with regular updates about what they’ve accomplished by being part of the group.


8. Discounts

Inflation is rough right now, and on top of that, nearly half of all membership organizations increase their dues on a yearly basis. To keep members onboard, consider offering a discounted rate (or perhaps last year’s rate) for renewing their membership early.


9. Word of Mouth

New member referral programs are an old trick in the member engagement playbook – but they still work. Give existing members an incentive or some other reward for getting other people signed up. Put coupon codes to good use for things like this!


10. Turn Engagement Into a Game

One interesting way to boost member engagement is to “gamify” the interaction. You could create a points system for different kinds of engagement, and as members accumulate points, they can trade them in for rewards (like early access and special perks). 


11. Surprise and Delight

Finally, something that can be practiced at any point during the customer journey is simply to make someone’s day. Pick a member at random, and reward them with something special. Then brag about them (and yourself in the process) to the rest of the group. It’s nice to be nice! The good ole under-promise and over-deliver adage.

In the end, smart member engagement strategies are one of the key factors in retaining a strong base of membership. The effort is always worth it – because strong member relationships are at the core of delivering massive value and driving real revenue. 


Get Started With Cause Machine

Starting with a community engagement strategy is the secret to building a successful platform in the long term. Cause Machine helps customers build the plan of engaging a community well and then begin mapping out the technology to help support that strategy. We’re certain that you’ll find some great resources and powerful tools in Cause Machine to better engage your community. Learn how it can work for you here.

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